Our Team

Deepak Lokhande – Founder & Director

Deepak Lokhande, Founder and Director of ICRC, is a self-made entrepreneur from Wai, Satara. Starting his career as a Merchandiser, salesman at Nestle in 1985 and then as a Territory Incharge at P&G, he went on to work with industry leaders like Nestlé and P&G, gaining deep expertise in marketing and consumer behavior.

Driven by vision and resilience, Deepak transitioned into entrepreneurship, building a diverse business portfolio across distribution, sales promotion, merchandising, van activation, retail branding, and signage solutions. Over the years, he has worked with major clients such as HUL, Nestlé, P&G, Samsung, Pidilite, Marico and many more, expanding operations across 20 Indian states.

Beyond business, Deepak is actively involved in social initiatives through the Rotary Club, Giripremi, and Aapla Ghar. A passionate traveler and singer, he brings both heart and strategic vision to everything he does—laying the foundation for ICRC’s continued growth and impact.

Rahul Lokhande – Business Head

Rahul Lokhande is a dynamic professional with a strong foundation in Business Administration (International Business) from BMCC and Symbiosis, and a specialization in Digital Marketing. With experience across Bangalore and Pune, he blended his marketing expertise with a deepening interest in the family’s business.

Transitioning into a key role, Rahul leveraged digital platforms to expand the business locally. During the COVID-19 pandemic, he led efforts to design and supply essential safety products, showcasing his agility and commitment to community impact.

Now serving as Business Head at ICRC and SURDEEP, Rahul is focused on delivering end-to-end marketing solutions, growing the client base, and scaling the businesses through innovation and strategic leadership following the footsteps of his Father.

Ruchi Lokhande – Brand Experience Designer

Ruchi is a Brand Experience Designer at ICRC with a foundation in architecture and a deep passion for storytelling through space. She brings a multidisciplinary perspective to her role, with experience spanning architecture, branding, and spatial experience design. Her work focuses on crafting environments that are not only visually striking but also rich in meaning and connection.

She has contributed to a wide range of projects—from immersive brand experiences to large-scale exhibitions and retail spaces—blending spatial design with narrative, user insight, and technology. At ICRC, Ruchi applies this holistic approach to design purposeful, engaging experiences that align with the client’s vision and resonate with audiences, whether through physical spaces, interactive installations, or branded touchpoints.

For Ruchi, design is about shaping how people feel, think, and move within a space—and she continues to push the boundaries of that experience every day.