Empowering Rural Communities: Bridging the Gap Through HR Innovation


In 2018, at ICRC, Pune a small team of passionate individuals led by Mr. Deepak S. Lokhande embarked on a journey to bridge the gap between rural talents and employment opportunities. Their vision was to empower rural communities by establishing an HR business that would connect multinational corporations (MNCs) with talented individuals in remote areas of India. What started as a humble initiative has now transformed into a remarkable success story.


The venture began with an brilliant idea of Mr. Deepak, a dedicated founder of ICRC  who was driven by a goal to make a difference in the lives of rural individuals.


The mission was clear from the start – to provide meaningful job opportunities to people in their own hometowns, thereby eliminating the necessity to migrate to urban areas.

Target Audience

The focus was primarily on candidates with basic education and skills, ensuring that the benefits of employment reached even those with limited formal qualifications.

Key Milestones:
  • Team Expansion: Over the years, the team has grown exponentially, currently comprising 333 members spread across 20 states in India. This expansion allowed for greater outreach and impact.

  • Unique Selling Proposition (USP): The company’s USP lies in its unwavering commitment to covering both candidates and their families under comprehensive compliance policies. This not only ensures the security of the employees but also adds a layer of social protection to their families.

  • Career Progression: As a testament to their commitment to employee welfare, the company has a practice of onboarding exceptional candidates onto the permanent payroll when they excel and deliver outstanding performance. This ensures stability, growth, and long-term career prospects for employees.

Impact and Outcomes:

The journey of this HR business has been nothing short of inspiring. It has made a profound impact on both the rural communities it serves and the MNC partners it collaborates with.

  • Rural Community Upliftment: By creating job opportunities within rural areas, this initiative has played a pivotal role in preventing the migration of talent to urban centers. It has contributed significantly to the economic development of these communities.

  • MNC Collaboration: The trust and collaboration of MNC partners have been instrumental in the venture’s success. These partnerships have enabled the placement of talented rural individuals in positions that not only utilize their skills but also provide growth prospects.

  • Transformational Stories: The journey has been marked by countless success stories of individuals who, with limited formal education, have found stable employment, transformed their lives, and become contributing members of their communities.


The journey that began in 2018 with a vision to empower rural communities through meaningful employment opportunities has evolved into an incredible success story. With a growing team, innovative compliance policies, and a commitment to employee growth, this HR business has not only created job opportunities but also transformed lives. As they celebrate their milestones, they remain steadfast in their mission to create opportunities, bring dreams to life, and contribute to the growth of rural communities. This case study stands as a testament to the power of passion, determination, and the impact that small initiatives can have on society.