Welcome to ICRC, a prominent name in India specializing in sales promotions, merchandising solutions, branding, and event management in both urban and rural markets. We take pride in our exceptional expertise in rural promotional operations, which have greatly benefited renowned brands such as HUL, P&G, Pidilite, Marico, and Nestle in expanding their presence in rural markets throughout India.

Since our establishment in 1990, ICRC has emerged as a trusted partner for sales promotion, merchandising, and branding activities for numerous powerful brands. We have cultivated strategic partnerships with renowned agencies like O&M, Mudra, Lintas, HTA, Percept, and Meccan. Our reputation as a reliable outsourcing resource for national-level promotions in rural and urban projects has solidified, thanks to our extensive network spanning across India.
At ICRC, our sales and brand promotion activities are meticulously crafted and planned to align with market requirements and ongoing trends, taking into account the mindset of the people. These activities are executed passionately and vigorously by our experienced workforce, supported by impeccable logistics.

Our comprehensive range of services includes:

  • Consumer Contact Programs (Rural/Urban)

  • Point of Sale Promotions

  • Branding

  • Customized Rural Promotions

  • Merchandising Activities

  • Value Added Marketing Activities

With well-established offices in Pune and Mumbai, ICRC effectively manages promotional campaigns across India. We boast excellent warehousing facilities in major activation towns and a skilled team of project coordinators for management and data processing throughout the country. Our network of male and female promoters and operational associates is spread across India, ensuring seamless pan-India operations.
At ICRC, we are committed to delivering exceptional results for our clients by leveraging our extensive experience, strategic partnerships, and a strong network across India.

Office Infrastructure