“Beginning of every good thing is very small”, they say. Quite true and relevant too. 25 years before, we set our foot into a relatively unexplored business avenue … sales promotion. We had no footprints to follow and no professional example to emulate. But we were focused and committed. We had a passion to create our own business horizon. Fortunately, we were able to build a solid team. Challenges were galore, but so were the opportunities. Market in those days was not a buyers’ market. It was largely driven by the sellers or manufacturers.
The onset of last decade of the last century saw tectonic shift in Govt. policies. India had embraced globalisation. Liberalisation and globalisation gave big boost to Indian economy. Big brands started to jostle with each other in order to stay at the top. Competition became more and more intense. This is where the sales promotion activity took giant leap as the big and reputed brands wanted to extend their outreach to the urban and rural markets of India. Big brands dealing in FMCG products, in particular, needed a great push and support from a committed team of professionals. The compass of our activities kept on expanding. We were successful in winning the trust of number of reputed clients like HUL, P&G, Pidilite, Marico, Nestle and so on.
Very soon we ventured into merchandising, followed by branding. With stupendous outreach across India, even in the deeper pockets of the country, we were able to penetrate all sorts of markets for powerful brands.
Today, when we look back at our success, we do not look at our balance sheet. Our real asset is our strong team of talented and committed professionals. Our company may not have amassed the wealth in thousands of crores. Our real wealth lies in our strong and healthy relations and trust.
This is the occasion and real opportunity for me to express my profound thanks to all those, who have extended their support during our journey of 25 years. I am humbled and grateful to all the clients, business associates, our bankers, my staff and thousands of temporarily engaged hands who have extended their direct or indirect support in our quest for excellence.
Deepak s. Lokhande